1. POLISH THOSE PORES
Exfoliation is key to prepping your skin for makeup application – the smoother the surface, the more even it can be applied and therefore the longer it lasts. Twice a week polish away dead surface cells with a good exfoliator. If you've got the money, the Goldfaden MD Doctor's Scrub (£65) is uh-mazing but equally the No7 total Renewal Micro-dermabrasion Face Exfoliator (£11) delivers on its promises.
2. USE A CLEVER MOISTURISER
Ever noticed that your makeup starts to collect into fine lines and creases come mid-morning? Hydration levels and sebum production fluctuate through the day causing your skin to look more uneven, but there are moisturisers that respond to 'over-day ageing' to aid this. Vichy Liftactiv Supreme (£23.25) smoothes and firms skin while you wear it.
3. IT'S ABOUT PRIME
Primer 'seals in' your moisturiser and provides a smooth, even surface for makeup. Not only this, it keeps your makeup from being absorbed, giving it greater staying power. If you have oily skin and feel like your makeup 'slips off', try an oil-free formula like Smashbox Photo Finish Foundation Primer Light (£28) for an all-day matte finish, however if you feel your makeup fails to wear well because you're battling dry patches try the Smashbox Photo Finish Hydrating Foundation Primer (£28) which seals in moisture for hours. Use a different primer for the delicate eyelid skin, we love the YSL Couture Eye Primer (£23.50) which intensifies your makeup, ensuring it doesn't crease, slip or shift.
4. CARE FOR LONG-WEAR
Long-wear makeup is so-called for a reason; good ones boast budge-free formulas without looking heavy. We love the Bobbi Brown Long-Wear range that covers everything from gel eyeliner to mascara and their Long-Wear Even Finish Foundation (£31) is great for dry and dehydrated skin, while the Clinique Stay-Matte Oil-Free Makeup (£22.50) which contains shine absorbers is perfect for oily skin types.
5. LAYER IT
Building up your makeup products in light layers will make it last way longer than applying one heavy layer, and it always looks more natural too. This rule applies to your base, eye makeup and lipstick.
6. SET WITH POWDER
For longevity, always seal your makeup with powder to help it stay put. While people remember to set foundation on the t-zone, concealer in is often neglected but a gentle sweep to set your under-eye makeup will keep bags at bay longer.
7. LEARN TO LIP-MAP
The secret for long-lasting lipstick is sandwiching in the colour. First frame your lips with a lip liner, mapping out your cupids bow and the corners, which will give structure and grip for your lipstick. Then apply your lip colour with a brush, building it in fine layers and finish with another coat of pencil to set it.
8. MAKE SETTING SPRAY A MUST
Makeup setting sprays are specifically designed to prevent makeup meltdown so you hardly have to touch it up day to night. Like a hairspray for the face, a mist of this should be your last step before leaving the house. Find the perfect one for you with our review of the best makeup setting sprays below.
9. STOP THE TOUCHING
We're all guilty of touching our faces without realising – spreading those germs, viruses and allergens around (eew!) – and while we're at it we're ruining our makeup. You can spend the earth on high performance products but if you're habitually picking your spots and rubbing your eyes you might as well not bother. Consciously find another activity to replace it with, like interlocking your hands or clenching your fist.
10. BLOT, DON'T REAPPLY
While it's tempting to top-up your makeup throughout the day, go easy as too much powder can look cakey and leave a heavy finish. Build-up can also increase you pore size and surface dehydration in the long run, so focus on the prevention (above) rather than the cure of your makeup's disappearing act.
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